In 1990, following in the path of labels such as Hysteric Glamour, Fujiwara launched his own brand GOODENOUGH.
#FRAGMENT DESIGNER FREE#
Following this friendship, the Stüssy founder made sure the tribe was repped by the best in Tokyo and shipped boxes of free Stüssy product to wear and share amongst Hiroshi’s friends in Tokyo.Īs the 80’s turned into the 90’s the local streetwear scene Hiroshi was apart of was about to explode, Tokyo’s creative Harajuku district would grow to become the centre of the sub-culture where many respected brands today formed thanks to the melting pot of creatives that supported each other and worked on projects before the word “collaboration” even existed in fashion. In addition to his musical connections growing, Hiroshi’s multiple trips abroad expanded his network of friends within streetwear – notably a man by the name of Shawn Stussy which led to him becoming the international gatekeeper for the Stüssy Tribe in Japan. This transition into him playing DJ sets across Tokyo and introducing a whole generation to hip-hop as a genre in real time as it unfolded in the States. Fujiwara started shipping American records back to Tokyo and became a pivotal link before the days of the internet between American hip-hop and the bubbling scene following it in Japan. Soon after this, the Japanese youngster found himself in the big apple where he was then introduced to hip-hop in New York during it’s golden years. In London Hiroshi was lucky to meet Malcolm McClaren (manager of The Sex Pistols) who told him if he liked London he should visit New York to further broaden his cultural palette. One of his early passions was punk rock which led him to travel to London and open his mind to new cultures first hand. Fujiwara’s current projects include roles as a musician, designer, curator and consultant - some might say Fujiwara set the pace for the multi-faceted creative space we see today decades ago,īorn and raised in the coastal city of Ise, Mie in 1964, Hiroshi moved to Tokyo at the age of eighteen and quickly immersed himself in the city’s music and fashion scenes. Over the years it has became even more difficult to define Hiroshi in a single title or bracket due to the sheer amount of areas he has touched and influenced and should be seen for the worlds he has created rather than products he has created. From being involved in the early days of Tokyo’s Harajuku scene in the late 80’s to now working on pivotal multi-brand global projects that touch all areas of contemporary style, street fashion and lifestyle goods – he has done it all.
With a storied presence dating back over 30 years in the industry, Hiroshi Fujiwara is commonly titled as the godfather of streetwear and for good reason. To coincide with the release of the Converse x Moncler GENIUS 7 x fragment design Chuck 70 Ox, we decided to take at the look at the deep history of Hiroshi Fujiwara and how fragment design perfected the art of the collaboration.
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